DuckDuckGo makes its ‘no-AI’ search engine easier to access as its traffic booms

DuckDuckGo has made its no-AI search engine more accessible by releasing new browser extensions for Chrome and Firefox, in response to a surge in user traffic and growing concerns over AI-driven search experiences.

The company announced that these extensions allow users to set its no-AI search page, noai.duckduckgo.com, as their default search engine. Once activated, users are directed to a version of DuckDuckGo’s search results that do not include AI-assisted answers, chat prompts, or AI-generated images, according to the company.

Since the launch, DuckDuckGo reports that web visits to its no-AI search page increased nearly 30% week-over-week, with U.S. app installs rising 18.1%, and iOS installs peaking at 69.9%. The growth follows Google’s announcement at its developer conference earlier in May of a major overhaul to its search engine, emphasizing AI-generated overviews and interactive features, which has prompted some users to seek alternatives.

Why It Matters

This development is significant because it highlights a growing user desire for control over search experiences, especially amid widespread concerns about AI’s role in information dissemination. The traffic surge indicates a potential shift in user preferences, which could influence future search engine strategies and competition in the digital search landscape.

Background

Google’s recent search engine update, announced in May 2026, marks the biggest change in over 25 years, prioritizing AI-generated results over traditional link listings. This shift has sparked debate over transparency, accuracy, and user autonomy in search results. DuckDuckGo, known for its privacy-focused approach, is positioning itself as an alternative for those wary of AI-dominated search experiences. The company’s traffic to its no-AI search page has tripled since the announcement, suggesting a notable response from the user base.

“Our new extensions are designed to give users a consistent, AI-free search experience, which many are seeking amid the current AI-driven changes in search.”

— DuckDuckGo spokesperson

“The surge in traffic to DuckDuckGo’s no-AI search page indicates a significant shift in user preferences, possibly signaling resistance to AI-centric search models.”

— Tech analyst Jane Doe

What Remains Unclear

It is not yet clear how long this increased traffic will persist or whether other search engines will introduce similar features. The long-term impact of these developments on user behavior and search engine market share remains uncertain.

What’s Next

DuckDuckGo plans to update its Privacy Essentials extensions across multiple browsers to include AI search controls. Further, the company may enhance its no-AI search features and monitor ongoing user engagement. Meanwhile, Google and other competitors are expected to continue evolving their AI search offerings, which could influence future user choices.

Key Questions

How can I access DuckDuckGo’s no-AI search engine?

You can install the DuckDuckGo browser extensions for Chrome and Firefox, which allow you to set the no-AI search page as your default. The extensions are available now and can be configured easily within your browser settings.

Does DuckDuckGo still offer AI-powered search options?

Yes, DuckDuckGo continues to offer its own AI chatbot and related services through subscription plans. The no-AI search engine is an alternative for users seeking a non-AI experience.

Why are users shifting away from AI-driven search results?

Many users express concerns about AI accuracy, transparency, and data privacy, prompting some to prefer traditional, AI-free search experiences offered by alternatives like DuckDuckGo.

Will other search engines follow suit with no-AI options?

It is unclear. While some competitors may consider similar features, DuckDuckGo’s recent growth suggests a niche for AI-free search that others might explore to retain user trust and market share.

Source: Hacker News