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Google Registry says .eat, .fly and .here became available on Nov. 10, 2026, with businesses already using the new web addresses. Available names can be registered through participating registrars during an Early Access Program; Google says public availability begins Nov. 17 at 16:00 UTC at a base annual price.
Google Registry launched three top-level domains—.eat, .fly and .here—on Nov. 10, 2026, giving businesses and individuals new web address endings tied to food, travel and services. Available names can be registered through registrars during an Early Access Program, ahead of public availability scheduled for Nov. 17.
Google Registry describes the extensions as ways to make a web address communicate what a person or business offers before a visitor opens the site. The company’s launch announcement lists examples already using them, including wingstop.eat, caddy.fly and apply.here. The announcement does not say that every business named has an exclusive claim to its brand across the new extensions.
The .eat examples cover restaurants and food-related services. Google says Wingstop is using wingstop.eat, while Clayton Farms uses america.eat for work mapping access to fresh food. Other examples include snack maker Ghips, salad kiosk company Xook and restaurant insurance service Kinro.
The .fly list includes travel and aviation-related businesses as well as companies whose work involves movement or payments. Google says Caddy uses caddy.fly for its travel-planning service, and lists drone maker Voltair at voltair.fly. Its .here examples include Zillow, Rocket Lawyer, Apply, Pocket Worlds and SiPhox Health, with addresses such as sell.here and bloodtest.here.
New Endings Make Services Easier to Spot
The new domains offer businesses another way to create short, descriptive web addresses. A name such as bloodtest.here or wingstop.eat can signal a service or category directly in the address, which may help make links easier to recognize and share. Whether that improves customer discovery or trust will depend on how people use and recognize the extensions.
The announcement also gives organizations more choices when a preferred name under familiar endings is unavailable or does not fit their service. The launch examples show Google’s intended range, from restaurants and travel tools to housing, employment and health services. Those examples are company-selected illustrations, not independent evidence of customer uptake or business performance.
For readers, the immediate practical point is timing and price: registration is open now for available names, but the early-access period includes an extra one-time fee. Google says that fee decreases daily through Nov. 17; after the stated public launch time, the extra fee ends and a base annual price applies.
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Early Access Before Public Registration
Google Registry’s Nov. 10 announcement introduces all three extensions at once and directs interested users to register through a registrar of their choice. The company calls the current registration window an Early Access Program. Its stated purpose is to let people seek available names before general availability, though the announcement does not explain how competing requests for the same name are handled.
The program has a defined end point: Nov. 17, 2026, at 16:00 UTC. Google says the additional one-time early-access fee decreases each day until then. At public availability, available domains will be offered at a base annual price without that additional fee. The announcement does not provide the numerical early-access fees or the base annual price.
“Each one gives businesses and individuals a clear, memorable address that tells people what they can do before they even click.”
— Google Registry
Prices and Registration Rules Remain Open
Google’s launch announcement does not state the exact early-access fees or the base annual price for each domain. It also does not detail registrar-specific pricing, renewal terms, eligibility rules, or the process for resolving multiple requests for the same name. Those details may vary by registrar or become clearer as registration proceeds.
The examples establish that Google says the listed businesses are using the domains, but they do not establish how widely the extensions will be adopted. The company has not provided registration totals, usage data or evidence that the new endings will increase traffic or customer conversions. Availability of particular names can also change as people register them.
Public Availability Begins November 17
The next stated milestone is Nov. 17, 2026, at 16:00 UTC, when Google says all three extensions will become publicly available at a base annual price without the early-access surcharge. People interested in a specific address can check availability through registrars before then; Google says the additional fee declines daily during the early-access period.
Further details to watch include the prices shown by registrars, the availability of sought-after names and whether Google publishes adoption figures after launch. The company’s announcement does not specify any later reporting date or additional launch milestones.
Key Questions
What are the new domains?
.eat, .fly and .here are new top-level domain endings launched by Google Registry on Nov. 10, 2026. Google presents them as options associated with food, travel and services or places.
How can I register one?
Google says available names can be registered through a registrar of your choice. Availability depends on whether the specific address remains unregistered.
When will the domains be publicly available?
Google says public availability starts on Nov. 17, 2026, at 16:00 UTC. The current Early Access Program runs until that time.
What will the domains cost?
Google says early access carries an additional one-time fee that decreases daily until Nov. 17. After public availability begins, the extra fee will not apply and a base annual price will be charged. The announcement does not state the actual amounts.
Are the listed businesses the only ones that can use these endings?
No such restriction is stated in Google’s announcement. It gives examples of businesses using the domains and says people can register available names; it does not describe exclusive rights across an entire extension.
Source: blog.google
