OTB Group's appointed Andrea Rosso as its new Sustainability Ambassador, aiming to enhance sustainability across its brands like Diesel and Maison Margiela. With a focus on the "Be Responsible. Be Brave." strategy, Rosso will drive initiatives for renewable energy and responsible sourcing. His experience includes leading circular economy projects and fostering partnerships in the supply chain. This appointment marks a significant step in the fashion industry's sustainability efforts, and there's more to discover about OTB's ambitious plans.
Key Takeaways
- Andrea Rosso has been appointed as OTB Group's new Sustainability Ambassador to enhance sustainability across all its brands.
- Rosso's role will focus on driving the "Be Responsible. Be Brave." sustainability strategy within OTB Group.
- His previous experience includes being Diesel's Sustainability Ambassador and leading sustainability initiatives since 2020.
- OTB Group aims for Net Zero in internal operations by 2030 and across the value chain by 2050.
- The appointment reflects OTB Group's commitment to sustainable practices and collaboration within the fashion industry.
OTB Group has taken a significant step in its quest for sustainability by appointing Andrea Rosso as its new Sustainability Ambassador. This strategic move aims to enhance sustainability efforts across all OTB brands, including Diesel, Jil Sander, Maison Margiela, Marni, and Viktor&Rolf. Rosso's role will be pivotal in driving the "Be Responsible. Be Brave." strategy, which guides the company's commitment to sustainable growth and responsible practices.
You'll see that a key component of this strategy is embedding environmentally conscious practices throughout OTB's global supply chain. Andrea will collaborate closely with the sustainability team to implement group-wide initiatives that focus on material innovation and treatment technologies. This emphasis on innovation will help OTB create more sustainable products while promoting an ethos of collaboration with research and development teams. Additionally, leveraging renewable energy sources will play a crucial role in enhancing the sustainability of their production processes.
Andrea's background as Diesel's Sustainability Ambassador since 2020 equips him to lead these efforts effectively. He's already made strides in fostering partnerships with supply chain leaders and spearheading a circular economy project with the United Nations Industrial Development Organization. His experience in sustainability education and advocacy will ensure that the internal training programs he develops will integrate sustainability at every level of the organization. His appointment reflects OTB Group's effort to promote sustainable practices in the fashion industry.
OTB has set ambitious goals, aiming for Net Zero in internal operations by 2030 and across its value chain by 2050. The commitment to using 100% renewable energy and responsible sourcing throughout the supply chain reflects the company's dedication to sustainable practices. Andrea's guidance will be essential in achieving these targets while managing water and chemical usage responsibly.
Lastly, OTB's participation in initiatives like The Fashion Pact and adherence to the Leather Working Group standards shows its commitment to industry-wide collaboration. With Andrea Rosso leading the charge, you can expect OTB Group to make significant strides in sustainability, influencing the fashion industry for the better.
Frequently Asked Questions
What Are OTB Group's Current Sustainability Goals?
OTB Group's current sustainability goals focus on achieving Net Zero for internal operations by 2030 and the entire value chain by 2050.
They aim to use 100% renewable energy in direct operations by 2025 and reduce greenhouse gas emissions across all operations.
Additionally, OTB emphasizes biodiversity preservation, eliminating hazardous chemicals by 2030, and fostering inclusive work environments.
Engaging in circular economy practices and ensuring supply chain transparency are also key to their strategy.
How Will the Ambassador's Role Impact OTB Group's Practices?
Imagine a world where every fashion choice echoes responsibility.
As the ambassador steps into this role, you'll see a surge in innovative practices at OTB Group. They'll champion sustainable materials and spark collaboration across teams, making eco-friendly choices a company-wide mantra.
You'll notice how their influence fosters a culture of accountability, inspiring not just employees but the entire industry to embrace greener methods, ensuring a brighter, sustainable future for fashion.
What Previous Experience Does the Ambassador Have in Sustainability?
You should know that the ambassador has extensive experience in sustainability.
Since 2020, they've been the Diesel Sustainability Ambassador, integrating sustainable practices into brand operations.
They've led circular economy projects with organizations like UNIDO and collaborated with supply chain leaders to innovate sustainable collections.
Their commitment to sustainability education and visionary approach have reshaped industry standards, influencing best practices across brands and ensuring a deep integration of sustainability at all levels.
How Can the Public Support OTB Group's Sustainability Initiatives?
You can think of supporting OTB Group's sustainability initiatives as planting seeds in a garden.
To nurture this growth, you can choose to buy from brands that prioritize sustainable practices, share their stories on social media, and engage in community recycling programs.
Attend local events that promote sustainable fashion and advocate for the use of eco-friendly materials.
Your voice and choices can help cultivate a thriving, sustainable future for fashion.
What Metrics Will Be Used to Measure Success in Sustainability Efforts?
To measure success in sustainability efforts, you'll look at various metrics.
Environmental indicators like global warming potential and water efficiency will help gauge your impact.
Economic indicators, such as investments in renewable projects, show financial viability.
Social metrics, including job creation and community engagement, assess the societal benefits.
Lastly, governance metrics, like ESG standards and auditing practices, ensure accountability and transparency in your sustainability journey.
This comprehensive approach will track your progress effectively.
Conclusion
OTB Group's choice of a new ambassador for sustainability shows a strong commitment to a brighter, greener future. By championing eco-friendly practices, they inspire others to follow suit. Imagine a community where local artisans, empowered by OTB's initiatives, create beautiful, sustainable fashion while reducing waste. This ripple effect not only transforms lives but also nurtures our planet. Together, we can make a difference, proving that every small step towards sustainability counts in the fight against climate change.
