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Meta has named actor Ranveer Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India. The announcement accompanies the India launch of Ray-Ban Meta Gen 3, priced from INR 44,300, and previews audio glasses and a future Muse AI feature.
Meta has named actor Ranveer Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India, pairing the appointment with the local launch of Ray-Ban Meta Gen 3 smart glasses. The company says the new glasses are available in India from INR 44,300, while it also previewed audio-focused glasses and a future hands-free AI assistant feature.
Meta described Singh’s appointment as a new chapter for Ray-Ban in India and said he has worked with Meta on multiple collaborations over the years. Singh said he connected with the brand’s emphasis on individuality and described the combination of Ray-Ban designs and Meta technology as a natural fit. The announcement does not detail the length or financial terms of the partnership.
Ray-Ban Meta Gen 3 is offered in 27 frame-and-lens combinations across Aviator, Zena and Wayfarer styles, according to Meta. The company says the slimmer design has up to nine hours of battery life, one hour more than Gen 2, and includes a customizable action button for quick access to Meta AI. A limited-edition Aviator in a vintage-inspired colorway is being released for the frame’s 90th anniversary.
Other listed features include a 12-megapixel camera, 3K Ultra HD video recording, dynamic photos that let users select a frame, and a six-microphone array that Meta says cuts more than 90% of background noise. The company says the glasses are sold through meta.com, in.rayban.com and participating electronics and optical retailers in India. Meta also says the devices include an LED indicator to alert people nearby when photos or video are being taken.
A Celebrity Partnership Meets AI Eyewear
The appointment gives Ray-Ban and Meta a high-profile local representative as they promote camera-equipped glasses with AI features in India. Singh’s public profile may help introduce the product to consumers who know Ray-Ban primarily as an eyewear label, though Meta has not disclosed campaign plans, audience targets or any expected sales impact.
The product updates also show how Meta is positioning the glasses beyond photography: as a device for audio, calls and hands-free AI access. That pitch places convenience alongside design, while raising familiar questions for prospective buyers about price, comfort, battery performance and how features work in daily use. The announcement provides company specifications, not independent testing or user results.
For Indian customers, the clearest immediate change is availability of Gen 3 at a stated starting price. The other products and capabilities are not all available now: Meta describes its audio glasses as coming soon and says Muse will reach its AI glasses in the coming months.
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India Launch and Product Timeline
Ray-Ban Meta glasses combine eyewear with a camera, speakers, microphones and Meta AI functions. Meta says users can listen to music and podcasts, make hands-free calls, capture photos and videos, and access its AI assistant without taking out a phone. The company says software updates will add features and expand the glasses’ app and experience ecosystem over time.
The Gen 3 announcement is the current India product release in the source material. Meta compares its battery life with Gen 2 and describes the new design as slimmer and more comfortable, but it does not provide independent comparisons or specify how long different activities—such as recording or using AI—may affect the stated battery figure.
Separately, Meta previewed Ray-Ban Meta Audio glasses, described as weighing 43 grams and offering up to 12 hours of use, with up to 48 additional hours from their charging case. Those are company-provided specifications for a product it says is coming soon, not confirmation of an Indian release date or price.
““Ray-Ban has always stood for individuality, and that is something I have connected with for as long as I can remember.””
— Ranveer Singh, in Meta’s announcement
Partnership Terms and Availability
Meta has not stated the length, financial terms or specific campaign schedule for Singh’s ambassador role. It also has not provided sales targets or evidence that the appointment will change consumer demand.
Although Gen 3 is listed as available in India, the announcement does not specify delivery timelines, retailer-by-retailer stock or whether every listed style and lens combination is immediately in stock. The audio glasses have no announced Indian price or launch date. Muse is described as arriving in the coming months, but Meta gives no exact date or complete feature and availability details.
Battery life, noise reduction and other performance figures in the release are claims from Meta. The announcement does not include independent testing, and actual results may depend on usage. It also does not explain the full set of privacy controls or how data from the camera and AI features is handled in every use case.
Upcoming Audio and Muse Releases
Consumers can check Meta’s and Ray-Ban’s Indian websites and participating retailers for Gen 3 availability and current prices. Meta’s next product milestones are the release of its Ray-Ban Meta Audio glasses and the planned addition of Muse to its AI glasses in the coming months. The company has not announced exact dates for either rollout in India.
Further updates may clarify local pricing, availability, supported features and how Muse will respond to what a wearer is viewing. Meta’s announcement says users will be able to invoke Muse hands-free and ask about visible items, such as products or written lists, but offers no detailed rollout schedule or additional product terms.
Key Questions
What has Meta announced?
Meta named Ranveer Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India and announced that Ray-Ban Meta Gen 3 glasses are available in the country.
How much do Ray-Ban Meta Gen 3 glasses cost in India?
Meta says prices start at INR 44,300. The final price may vary by style, lens and retailer; the announcement does not list prices for every configuration.
Which Gen 3 styles are listed?
Meta lists Aviator, Zena and Wayfarer styles, with 27 color and lens combinations. It also announced a limited-edition Aviator in a vintage-inspired colorway.
When will the audio glasses and Muse be available?
Meta says Ray-Ban Meta Audio glasses are coming soon and Muse will be added to its AI glasses in the coming months. It has not provided exact dates or confirmed a separate India launch schedule.
Source: rss
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